UX Designer
& Researcher
Brand
Strategist
Exploring
Human-Centric AI
Excellent
Communications Design
CURE Workshop
Author
UX Designer
& Researcher
Brand
Strategist
Exploring
Human-Centric AI
Excellent
Communications Design
CURE Workshop
Author
(
WHO
)
From Solutions to Human
The Intersection of
Creativity, Tech, and Human Connection
Hi, I am Jie (aka J).
Brand Strategist and UX Researcher with a 12-year track record in marketing, specializing in systemic problem-solving and empirical user insight generation.
Currently focused on Human-Centric AI and Sustainable HCI, integrating deep industrial insights with academic analytical frameworks.
AS A BRAND STRATEGIST
PROJECTS COMPLETED
MASTER GPA
The face behind the pixels →
(
WHO
)
From Solutions
to People
The Intersection of
Creativity, Tech, and Human Connection
Hi, I am Jie (aka J).
Brand Strategist and UX Researcher with a 12-year track record in marketing, specializing in systemic problem-solving and empirical user insight generation.
Currently focused on Human-Centric AI and Sustainable HCI, integrating deep industrial insights with academic analytical frameworks.
AS A BRAND STRATEGIST
PROJECTS COMPLETED
MASTER GPA
The face behind the pixels →
(
WHO
)
From Solutions to Human
The Intersection of
Creativity, Tech, and Human Connection
Hi, I am Jie (aka J).
Brand Strategist and UX Researcher with a 12-year track record in marketing, specializing in systemic problem-solving and empirical user insight generation.
Currently focused on Human-Centric AI and Sustainable HCI, integrating deep industrial insights with academic analytical frameworks.
AS A BRAND STRATEGIST
PROJECTS COMPLETED
MASTER GPA
The face behind the pixels →
(
WHAT
)
Creative Highlights
Practical solutions brought to life through thoughtful decisions.
(
BRANDS
)
Brands I’ve Worked With
Every project is a partnership that turns ideas into impact.
(
BRANDS
)
Brands I’ve Worked With
Every project is a partnership that turns ideas into impact.
(
BRANDS
)
Brands I’ve Worked With
Every project is a partnership that turns ideas into impact.
(
INSIGHTS
)
Curiosity Log
Notes and reflections from ongoing work and projects.
There’s more to discover →
(
INSIGHTS
)
Curiosity Log
Notes and reflections from ongoing work and projects.
There’s more to discover →
(
INSIGHTS
)
Curiosity Log
Notes and reflections from ongoing work and projects.
There’s more to discover →