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INTRO
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From Insights to Human
Where thoughtful design meets real-world impact.
Driven by a 12-year immersion in the creative industry, I define myself as a 'wild researcher'—a practitioner fueled by an insatiable curiosity for the complexities of human behavior across diverse domains. My career has been a journey of decoding the 'why' behind consumer actions in high-stakes, real-world scenarios to deliver human-centric solutions.
Integrating 12 years experience with 6 years of systematic HCI methodology, I remain dedicated to bridging the gap between design execution and rigorous validation, architecting resilient systems that transform ambiguous data into sustainable, community-validated society.
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EXPERIENCE & EDUCATION
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My Journey
A timeline of continuous learning and achievement.
Experience
Marketing Manager
UNI-TREND Technology EU GmbH
Augmented Creativity via AI Workflows: Engineered a seamless co-creation loop, managing 500+ AI-assisted projects within 14 months to synergize human intent with generative capabilities.
Prompt Engineering & Engagement: Refined iterative prompt strategies achieving a 3% engagement rate across 27k+ impressions.
Audience Growth: Drove a 43.3% surge in LinkedIn followers and an 89% increase in YouTube subscribers.
Industry-Academia Collaboration: Facilitated partnerships between the company and top German universities for technical sponsorships and campus recruiting events.
Full-Cycle Event Management: Optimized lead generation for European trade shows and academic conferences, doubling sales revenue at Schloss Grünau 2025.
2024 - Now
Strategy Director
Hylink Beijing
Premiumization Strategic Repositioning: Led the rebranding strategy for Xiaomi’s mobile product line, resulting in a 98% positive satisfaction rating.
Academic-Industry R&D: Co-led a research-driven tool development project with Beijing Normal University (BNU), publishing two research reports on e-commerce behavior forecasting.
Partnership Management: Directed the Xiaomi-Leica collaboration by identifying consumer demands for high-end mobile photography.
2021 *- 2022
Strategy Director
VML China
Cultural Generation Analysis: Directed strategies for "Double 11" events and conducted deep-dive research into Gen-Z platforms (Bilibili, Zhihu) to map cultural semantics.
Evidence-Based Leadership: Successfully secured two core accounts through high-level strategic pitching.
2020 - 2021
Associate Strategy Director
AMBER Communications
8-Year Strategic Leadership: Managed end-to-end strategic workflows for nearly a decade, delivering consistent data-driven growth for global brands.
Consumer Research: Led decadal research on digital behavior and consumption trends, ensuring all engagement strategies were rooted in empirical human behavior.
2011 - 2019
Education
Certifications & Training
Google Analytics Certified (2022)
HubSpot Inbound Marketing Certification (2021)
Adobe Creative Suite Masterclass (2020)
2020 - 2022
Master of Arts in Interactive Media Systems ( Mixed Reality )
Technische Hochschule Augsburg (THA), Germany
GPA: 1.1 /1.0
User Experience
Interaction Engineering
Conversation AI
2023 - 2025
Bachelor of Engineering in Industrial Design (Digital Media)
Beijing Institute of Fashion Technology, China
GPA：2.7 / 1.0
Computer Interactive Interface Design
Human-Machine Interface Design and Production
C Language Programming
Ergonomics
2007 - 2011